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Toilet Paper Statistics

What 20th century “convenience” is most taken for granted?
• 69% – TOILET PAPER!
• 42% – zipper
• 38% – frozen foods

If stranded on a desert island with only one “necessity”, what would you choose?
49% chose toilet paper as their greatest island necessity (ahead of food!)

Do most people hang the toilet paper roll with the sheet over or under?

According to the Cottonelle Roll Poll:

• 72% – hang toilet paper with the first sheet going over the roll
• 28%- prefer to hang the first sheet under the roll

For what other reasons do we use toilet paper?
• Nose Care – 61%
• Wiping small spills – 17%,
• Removing makeup – 8%,
• Cleaning mirrors – 7%,
• Cleaning a child’s hands/face – 3% (Charmin.com)
• To cover the toilet seat, cleaning glasses (Kimberly-Clark)

How many people does it take to use an entire roll of toilet paper?
In the average public restroom, it takes 71.48 separate visits to completely utilize a single roll of toilet paper.

How many days does the standard roll of toilet paper last in a household bathroom?

The number of days a standard roll of bath tissue usually lasts in the most-used bathrooms in the house is five, according to Charmin customers.

What is the average number of toilet tissue sheets a person uses in one day?

On average, consumers use 8.6 sheets per trip – a total of 57 sheets per day. That’s an annual total of 20,805 sheets.

Are most people “wadders” or “folders” of toilet paper?

When it comes to toilet paper, women are more apt to be grabbers and wadders, while men tend to be folders.
• Folders/Stackers: 40%
• Wadders: 40%
• Wrappers: 20%

In a different survey,

• Folders – 52% of men & 38% of women
• Wadders – 38% of men & 52% of women
• No preference – 6% of men & 6% of women
• Don’t know – 4% of men & 3% of women
How do you not know?!

What do we hate about PUBLIC RESTROOMS?
• Unsanitary conditions – 69% of men and 71% women
• Fear of contracting germs – 10% of men and women
• Bad odor – 8% of men and women
• Do not like sharing public restrooms with “strangers” – 5% of Men and Women j
• Poor quality of towel and tissue products – 2%
• Hate watery hand soap – 1%

What do we hate about the TOILET TISSUE IN PUBLIC RESTROOMS?
• An empty dispenser – 33%
• The tissue breaking off before you get your needed amount – 23%
• The roll sitting on top of the dispenser or toilet tank – 12%
• Tissue hanging off of the roll and onto the floor – 11%

What FACTORS of toilet paper are important in public restrooms?
• Tissue Texture – 75%
• Tissue texture – 75%
• Softer paper – 36%
• Not running out of paper – 31%
• Toilet paper with moisturizer – 13%
• Custom-printed TP with humorous sayings for their reading pleasure – 7%
• TP that unrolled itself – 5%

What do we want to see in the public restroom of the FUTURE?
• Voice activated product dispensers – 42%
• Music while they ‘wait’ – 28%
• Full-time bathroom attendants to be on call – 18%
• Stall telephones – 7%
• Modem lines/electrical outlets for laptops – 2%

Do brand names matter?
• Prefer brand names when using a bathroom apart from their own – 50%
• Did not care what was offered – 35%
• Didn’t know how to answer this question – 15%

The Subcategories of Toilet Paper: Divided by Quality

Bathroom Tissue is divided into four classes: Super Premium, Premium, Regular, and Economy.
• 84% of households buy Premium and Super Premium brand toilet paper
• 64% of households buy Regular and Economy brand toilet paper
• 48% of households buy all four categories!