Skip to Content

Kimberly Clark

Kimberly ClarkVisit Official Kimberly Clark Website

Who is Kimberly-Clark?
Which brands does Kimberly-Clark manufacture?
Historical Timeline

Who is Kimberly-Clark?

J.A. Kimberly, Charles Clark, Havilah Babcock, and Frank Shattuck established Kimberly-Clark on October 22, 1872. The first mill, Globe Mill, was built on the banks of Wisconsin’s Fox River as a production facility for newsprint on this date.
Kimberly-Clark is a successful company in the paper industry whose name is attributed to many wonderful and valuable products. The company has made it their purpose to create top-quality products for sanitation, such as Kleenex, Kotex, and bathroom tissue, for the entire world.

Which consumer brands does Kimberly-Clark manufacture?

Kleenex Cottonelle
Kleenex Facial Tissues
• Kleenex Viva Towels
Scott Products
• Huggies
• Huggies Pull-Ups
• Little Swimmers
• Kotex
• Depend
• Good Nites
• Poise

1872 Kimberly, Clark and Company is established in Neenah, Wisconsin. The Globe Mill is built and chartered as the first mill to make newsprint from rags and linens.
1874 Scott Paper Company, Ltd. is founded by Thomas, Irvin & Clarence Scott, as well as their cousins Thomas Seymour and Zerah Hoyt. It is established in Philadelphia, PA under a limited partnership.
1878 The Atlas Paper Company is developed by the four founders of Kimberly-Clark and three businessmen from Minnesota.
1879 The Scotts and their cousins sign a final partnership agreement, marking the official beginning of the Scott Paper Company.
1880-1889 Eight years later, the company’s name changes to the Kimberly & Clark Company and the Kimberly Mill town is constructed on the Fox River banks. KC becomes the leading producer of paper in the Midwest!
1890 Scott Paper Company is the first company to manufacture toilet paper on a roll. It quickly becomes the nation’s leading private-label producer of this “unmentionable” product.
1902 Arthur Hoyt, Irvin’s son, joins the company and changes its direction. Scott Paper decides to manufacture its own brand of toilet paper: Waldorf. Waldorf becomes the best-selling brand in the world!
1907 Due to changing conditions in ownership caused by the founders’ deaths, Frank Sensenbrenner takes over as Chief Executive. Scott Sani-Towels are developed, the first disposable paper towel in America.
1913 Scott’s sales exceed one million dollars, providing funding for the company to begin the production of ScotTissue bathroom tissue.
1915-1918 Kimberly-Clark manufactures Cellucotton, a creped cellulose wadding. The product is first used as bandages for the wounded soldiers of World War I, and then it’s used for filters in army gas masks. After the war, the manufactured gas mask filters lead to the development of Kleenex tissue. Scott changes its marketing strategy by producing and selling toilet paper by the sheet, instead of weight. The company slogan becomes “It’s the counted sheet that counts”.
1920-1921 Kimberly-Clark introduces Kotex sanitary napkins. Scott Paper Company introduces Mr. Thirsty Fibre, the new design for Scott products.
1924 Kleenex is created as a disposable towel that women use to remove cold cream.
1943 Scott launches Scottie Facial tissues!
1944 For their efforts in the production of defense needs, Kimberly-Clark receives the “E” award for excellence.
1954 Scott is the first company to advertise bathroom tissue on national television.
1955 Kleenex is the first Kimberly-Clark brand to be advertised on television.
1972 Cottonelle bathroom tissue is introduced by Scott Paper Company.
1978-1983 Kimberly-Clark’s Huggies are born, and become the leading premium diaper in the United States.
2001 Kimberly-Clark Corporation announces Cottonelle® Fresh Rollwipes – America’s first dispersible pre-moistened wipe on a roll. The company also acquires SafeSkin Corporation, a leading maker of disposable health care gloves.
2002 Thomas J. Falk takes over as CEO (he later goes on to become Chairman the following year in 2003).
2007 For the second consecutive year, The Dow Jones Sustainability Wolrd Indexes selects Kimberley-Clark as the sustainability leader in the Personal Products category.
2010 Kimberly Clark introduces Scott Tubeless Toilet Paper.

Do you have any Kimberly-Clark Questions/Comments?

What is the first sale that Kimberly Clark ever made?
On the Globe Mill’s opening day, October 22, 1972, Mr. Kimberly gave a small stack of Globe papers to a schoolgirl passing by the mill on her way home. The grateful child, wanting to use the paper for wrapping a package, returned to the mill with a fifteen-cent piece to repay Kimberly-Clark for the gift. This “shinplaster”, or fifteen-cent piece, was the first portion of money that Kimberly-Clark had received for their products.

Who is the Atlas Paper Company?
In 1878, The Atlas Paper Company was established by the four partners of Kimberly-Clark and three businessmen from Minnesota. It was constructed to produce brick pulp, as well as experiment with “new” paper and papermaking techniques. The company’s first specialty was manila wrapping paper; bond paper, black photo album paper, fly paper, box-covers, and children’s drawing paper prospectively followed. It became the first mill in Wisconsin to produce paper from wood pulp!

Who took over as chief executive at Kimberly-Clark in 1907?
Frank Sensenbrenner, the former Vice President and General Manager of Kimberly-Clark’s Niagra Mill, became chief executive of the company after 18 years of employment. Mr. Sensenbrenner held the position of CEO for four decades, and was seen as one of the pillars in the history of Kimberly-Clark.

With what product did Kimberly-Clark make a “break through” into the consumer product industry?
In September of 1920, Kimberly-Clark scientists and executives developed a sanitary feminine napkin from a medical product called “Cellucotton” and thin gauze. The product first became known as “Cellu-Naps”, and later renamed “Kotex”. Kotex was introduced into the market in October, by Kimberly-Clark’s newly built subsidiary, Cellucotton Products. Kotex pads were Kimberly-Clark’s very first consumer commodity, selling boxes of 12 for sixty cents.

How was Kimberly-Clark’s Kleenex invented?
Because of the gradual acceptance of Kotex in the consumer market, the Cellucotton Products Company had an overabundance of “creped” wadding material that had not been used. Instead of throwing the material away, Kimberly-Clark produced a facial tissue with the remnants. Kleenex was conceived by ironing the cellulose product flat, and into smooth sheets. The original use for Kleenex related to the growing industry of Cosmetics among women in the 1920’s; a disposable cold cream remover. It entered the consumer market in 1924, and has since remained the “#1 facial tissue in the world”.

When was the famous Kleenex “Pop-Up” box presented to society?
Five years after Kleenex was produced, an easier dispensing method was created. The Pop-Up box for facial tissue was an idea that stemmed from a waxed-paper dispenser that Menasha Printing & Carton Company had already developed. The sheets were interfolded and stacked one on top of the other, creating an overlapping distribution. After teaming up with the Menasha Printing Company, Kimberly-Clark patented the Pop-Up Kleenex box in 1929. In the late 19th century, a few companies manufactured bathroom tissue in a dispenser that contained a congenital knife or straightedge razor for cutting the tissue at the amount desired. (

How many company branches does Kimberly-Clark maintain?
Kimberly-Clark has forty operational facilities in forty different countries and product sales in 150 countries worldwide.

Which European countries has Kimberly-Clark joined with in order to expand Kimberly-Clark Europe?
In the middle of 1999, Kimberly-Clark acquired the Attisholz tissue company, beginning the growth of Kimberly-Clark Europe. This acquisition proved remarkably profitable when their “offspring” toilet tissue was branded first and second place in Germany, Switzerland, and Austria.

How much of Kimberly-Clark’s consumer sales come from their tissue products?
Approximately 54 percent of the company’s sales come from their tissue. Their personal care line makes up 39 percent of the sales, and 7 percent comes from their health care products.

What are Kimberly-Clark’s “key” products?
Huggies Little Swimmer pants, Depends protective undergarments, and Kleenex Cottonelle bathroom tissue are the top sellers and “key” products for the company. Kimberly-Clark’s market share is up in many of their major product categories thanks to new product innovations.

How will global consolidation among retailers effect Kimberly-Clark?
Consolidation benefits Kimberly-Clark in the sense that global retailers want to unite with the company, so that they can provide them with superior products in the consumer industry. Everyone wants to sell No.1 and No. 2 brand products!

What was the grand total in retail sales for Kimberly-Clark bathroom tissue in 1999?
Retail sales for bathroom tissue reached $4,466,000 for 1999. This total was based on 16.9 billion of 280-sheet rolls!

When did Kimberly-Clark and Scott Paper merge?
The merge agreement was announced in July of 1995, and was closed in December of the same year. The following year, Kimberly-Clark’s earnings were the highest they had ever been at 1.34 billion dollars!

What “first” was accredited to the Scott Paper Company?
In 1890, the Scott Paper Company manufactured the first “roll” of tissue primarily for the use of toilet paper. The roll did not easily fit-in the consumer market at first. At the time it was contrived and introduced, society did not speak of the subject frequently. It was quite “unmentionable” to talk about such a product in the conservative, Victorian era. Nevertheless, Scott Paper Company was able to market their product and begin the “growing demand”.

What was the first bathroom tissue manufactured by Scott under its trademark?
The Waldorf brand bathroom tissue was the first to be produced by Scott’s trademark. For years, Scott Paper Company had been producing the tissue for a Philadelphian “paper jobber” named Albert DeCernea. Scott purchased all of the rights to their label in 1902. As a Scott brand product, Waldorf was the first toilet paper produced with “standardized production specifications”. By 1921, Waldorf represented 64% of Scott’s total case sales.

Who were the founders of the Scott Paper Company?
The company was established by all three of the Scott brothers-Irvin, Clarence, and Thomas-as well as their cousins Thomas Seymour of Saratoga Springs, NY and Zerah Hoyt of Greenfield, NY. Both of the Scotts’ cousins backed out of the partnership a little less than a year later. Thomas Scott left the company after a fight between he and his younger brothers, leaving Clarence and Irvin to run it themselves.

What was the “Great Scott”?
A bicycling craze swept over the nation at the end of the nineteenth century, and the Scott brothers wanted a piece of the action. Harry Liebeck, the plant superintendent, arranged for a machine facility to be built for the production of the “Great Scott” bicycle. After only a few years of production, the bicycle craze diminished. The Scott Brothers went back to what they did best…manufacturing bathroom tissue!

What is the “Sani-Towel Myth”?
The myth goes as follows: In 1907, A teacher in Philadelphia noticed that if one of her students got a cold, they all got the cold. She blamed the “outbreak” on the fact that all of the students used the same towel throughout the schoolday. To prevent this from happening anymore, the teacher sliced copier paper into individual squares and distributed them to each student as their personal towels. Arthur Scott heard this myth and developed an idea for an experimental product. Scott purchased many loads of new creped paper, and cut it into rolls to reduce thickness and weight. Thus, began the production of the Sani-Towel.

What brand name paper products has Kimberly-Clark brought to the consumer market?
Kimberly-Clark has introduced all Kleenex facial tissue products, Kleenex Cottonelle toilet tissue, Viva Paper Towels, Scott Paper Towels, and Scott toilet tissue and napkins.

What is the first major toilet paper innovation in over 100 years?
Kimberly-Clark Corporation announced on January 16, 2001, the launch of Cottonelle Fresh™ Rollwipes – America’s first and only dispersible, pre-moistened wipe on a roll. This breakthrough product delivers the cleaning and freshening of pre-moistened wipes with the convenience and disposability of toilet paper. It is the most significant category innovation since toilet paper first appeared in roll form in 1890.

Have a question about Kimberly-Clark that you can’t find answered here? Shoot us an email to . We’ll be happy to respond and then add the information to the site!